Just like doing business in any economic environment, being bold enough to run a company during bear markets is not just about having irrational belief in the success of what you’re doing, but about approaching it in a risk-intelligent and strategy-intelligent way. All of this dictates your ability to secure capital, operate efficiently, and ultimately achieve revenue in economically compromised environments. ![]() Understanding how to use those levers comes down to smart decision-making in the context of numerous factors, from the macro technological trends that inspired the product you are building to the support of your personal and professional network. ![]() In fact, times of economic downturns can be a great time to start and grow businesses, but only for those with the differentiating leverage points that push them far ahead of the competition. Moreover, they question whether existing startups will be able to deploy any of the sort of high-growth tactics critical to becoming an enduring business. People often ask if it’s possible (or even sane) to start a company during down markets.
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